Important Update

Service Ending February 29th

To Our Customers,

It’s with a heavy heart that we must share that our last day of SHARE NOW service in Florence will be February 29, 2020.

This decision was not made lightly. We started in Florence five years ago with the vision to change urban mobility and offer a flexible and attractive mobility solution which is in combination with public transport an alternative to the private car. Although more and more people integrated our service in their daily mobility behaviour we have had to face the hard reality that we could still not convince enough people to do so.

To make our car sharing service successful in a city strongly depends on the respective market circumstances. Despite our efforts and investments, the demand for our car sharing service in Florence remained below our expectations.

Nevertheless SHARE NOW will continue its operations in the three other Italian locations being Milan, Rome and Turin. As the three Italian cities show a clear development regarding member usage and rentals we will focus on our business there.

We are saddened by this decision and deeply apologize for the inconvenience this will cause you when service ends.

For any questions or concerns, please contact us at


Your SHARE NOW team

Frequently Asked Questions (FAQ)

What will happen to my SHARE NOW account?
Your SHARE NOW account will stay active and valid throughout Italy and Europe, unless you request for us to close or deactivate the account. This means you can continue to use car-sharing in any of our other 17 cities with the same account.

What happens if there is unused credit on my account?
Unfortunately, we are unable to refund or transfer unused credit. The good news is: You can continue to use your SHARE NOW credit throughout Italy. We encourage you to use up your available credit if you still can.

How can I close or deactivate my account?
If you'd like to close or deactivate your account, please send us an email at

Can I use my SHARE NOW account in other cities?
Absolutely. The journey doesn't end here. You can always use SHARE NOW in any of our 17 other cities. We hope to see you there!