SHARE NOW, market leader and pioneer in free-floating car-sharing, officially enters the co-branding phase with international mobility provider Free2move. This step is accompanied by the co-branding campaign ‘EVERYTHING IS BETTER WHEN SHARED’, which starts on September 26, 2023 and lasts until the end of October 2023.
Europe-wide campaign launch: Co-branding now present on all channels
Following the acquisition of SHARE NOW by Free2move last year, the official co-branding phase of both companies is now commencing, with visibility across all SHARE NOW and Free2move channels and markets. The co-branding measures are complemented by the Europe-wide campaign, 'EVERYTHING IS BETTER WHEN SHARED,' which will be launched immediately in Germany, Austria, Italy, the Netherlands, France, and Spain. These initiatives set the foundation for the companies' positioning as a global and comprehensive mobility provider. Brigitte Courtehoux, CEO of Free2move and SHARE NOW, emphasized the significance of this phase, stating: “The launch of our co-branding phase is an important milestone that underlines our commitment to establish ourselves as one of the largest mobility platforms in Europe, offering a wide range of services. With the start of this phase, we are opening a new chapter for SHARE NOW and Free2move and look forward to taking our customers on this exciting journey.”
Concept and development in cooperation with Jung von Matt / Spree
‘EVERYTHING IS BETTER WHEN SHARED’ was developed in close collaboration with Berlin-based agency Jung von Matt / Spree. Natalie Hoffmann, Director Brand Free2Move and SHARE NOW added: "The campaign reflects our vision to transform mobility in urban spaces. Working closely with Jung von Matt / Spree, we developed a concept that represents our shared brand identity."
As the market leader and pioneer of free-floating car sharing, SHARE NOW is represented in 17 European cities with around 10,000 vehicles, around 3,000 of which are electric. More than four million customers already use this service. SHARE NOW offers a sustainable solution for urban mobility and, as part of the mobility offer, makes a significant contribution to relieving traffic congestion in cities. With vehicles from BMW, Citroën, Fiat, MINI, Mercedes-Benz, Opel, Peugeot and smart, SHARE NOW continues to expand its European market leadership in free-floating car-sharing. The mobility service provider was founded in 2019 and is headquartered in Berlin. Since 2022, the company has been part of Free2move.