Berlin, 26.09.2023

SHARE NOW starts co-branding phase with Free2move and launches Europe-wide campaign

  • Co-branding phase marks milestone of collaboration between SHARE NOW and Free2move
  • Europe-wide campaign "EVERYTHING IS BETTER WHEN SHARED" starts on September 26 and runs over a one-month campaign period
  • Concept and creation in close cooperation with Jung von Matt / Spree

SHARE NOW, market leader and pioneer in free-floating car-sharing, officially enters the co-branding phase with international mobility provider Free2move. This step is accompanied by the co-branding campaign ‘EVERYTHING IS BETTER WHEN SHARED’, which starts on September 26, 2023 and lasts until the end of October 2023.

Europe-wide campaign launch: Co-branding now present on all channels
Following the acquisition of SHARE NOW by Free2move last year, the official co-branding phase of both companies is now commencing, with visibility across all SHARE NOW and Free2move channels and markets. The co-branding measures are complemented by the Europe-wide campaign, 'EVERYTHING IS BETTER WHEN SHARED,' which will be launched immediately in Germany, Austria, Italy, the Netherlands, France, and Spain. These initiatives set the foundation for the companies' positioning as a global and comprehensive mobility provider. Brigitte Courtehoux, CEO of Free2move and SHARE NOW, emphasized the significance of this phase, stating: “The launch of our co-branding phase is an important milestone that underlines our commitment to establish ourselves as one of the largest mobility platforms in Europe, offering a wide range of services. With the start of this phase, we are opening a new chapter for SHARE NOW and Free2move and look forward to taking our customers on this exciting journey.”

Concept and development in cooperation with Jung von Matt / Spree
‘EVERYTHING IS BETTER WHEN SHARED’ was developed in close collaboration with Berlin-based agency Jung von Matt / Spree. Natalie Hoffmann, Director Brand Free2Move and SHARE NOW added: "The campaign reflects our vision to transform mobility in urban spaces. Working closely with Jung von Matt / Spree, we developed a concept that represents our shared brand identity."