Milan, June 23, 2021 – SHARE NOW, the leading European provider of free-floating car sharing, is launching its new summer campaign "New Outlooks", which from June 22 to August 6 will drive all its users to the rediscovery of a normal life and a peaceful summer aboard shared vehicles. After a winter hit by the harsh restrictions due to the pandemic, SHARE NOW renews its invitation to gather new outlooks by exploring the beauties of Europe and getting together with relatives and friends, always in complete safety.
The central theme of the SHARE NOW summer campaign will be the long-term car sharing solution, thanks to which it is possible to rent a vehicle from 1 to 30 consecutive days and thus return to travel with flexibility and convenience. The vehicle can in fact be rented directly on the road or by booking it for free up to 45 days in advance, specifying the place and time of delivery via the app. Furthermore, thanks to the Comfort Package, it is possible to request a clean, sanitized and fully fueled car in advance.
"Despite the difficulties caused by the Covid Pandemic, we have been able to prove that we are a reliable and safe mobility option for our customers, who have continued to use the service by increasing their travel time on board our vehicles." - says Andrea Leverano, Regional Operations Director South West of SHARE NOW who continues: "In the last year, in fact, we have recorded an increase in the duration of rentals in Italy by 86%, tripling the number of rental days sold through the long-term option. These results get enhanced by the very recent launch of our SHARE NOW Rewards, the first loyalty program in the world of car sharing that allows users to accumulate points and receive exclusive benefits."
Already 100.000 registrations at the SHARE NOW Rewards
In just three months, the new SHARE NOW Rewards program has already acquired over 100,000 members in the 16 European locations where the service is active. SHARE NOW customers who decide to join the program, whose participation is free of charge, can earn points for each trip made starting from the first euro spent on board SHARE NOW. By reaching the different levels (Blue, Silver, Gold and Diamond), they will be able to take advantage of numerous rewards, such as bonus reservation time, birthday voucher, bonus hourly rates, VIP customer support and much more.
Moreover, given the great success achieved in such a short time, new special offers have been introduced in collaboration with excellent partners such as Cooltra, scooter / motorcycle rental service, N26, the first fully digital bank in the world and Colvin Flowers, a home delivery of fragrant bouquets. The SHARE NOW Rewards program is constantly evolving. Further collaborations and awards are planned for the future.
As market leader and pioneer of free-floating car sharing, SHARE NOW is represented in 16 major European cities with around 11000 vehicles, including 2900 electric vehicles. Around three million customers already use the service. SHARE NOW offers a sustainable solution for urban mobility and makes a significant contribution to reducing traffic congestion in cities. Each car sharing car replaces up to six private cars in urban traffic. SHARE NOW operates purely electric fleets in four locations and is with a total of four partially electric cities Europe's largest provider of electric free-floating car sharing. The fleet portfolio consists of vehicles of the brands BMW, Fiat, Mercedes-Benz, MINI and smart. The company is one of five mobility services that emerged in 2019 from the joint venture between the BMW Group and Daimler AG. The company is based in Berlin.