At SHARE NOW, we're working towards making car-sharing a central part of future urban mobility. There are primarily two reasons for this – it will help reduce congestion and it will reduce CO2 emissions. In this way, we can improve the quality of life in the cities, where the space is better utilised for e.g. green areas. Our goal is to move people from private cars to shared mobility – including car-sharing – and for us to succeed, it must be easy, simple and flexible. The potential is great, and we are constantly working to make it even more attractive to use our cars. Luckily, there are already a number of benefits to cars. Studies show that:
Our nine different car models cover the vast majority of driving needs. With SHARE NOW, you can drive the small electric cars that are easy to park or the larger and more spacious cars that work great for weekend trips.
To many people, having their own car is a rather big expense. Their private car might even stand still most of the time. With car-sharing, you get flexible and fair rates and only pay for the time you spend.
Car-sharing is perfectly complements the already well-developed public transport system we know from the Greater Copenhagen area. Studies show that those who frequently use shared cars also use public transport more often. Many people bike to a station, continue their journey by train or bus, to finally use car-sharing to their end destination.
Various forms of the car-sharing model exist. The concept most frequently in use in cities is flexible car-sharing or free-floating car-sharing without fixed pick-up and drop-off locations.
Cars are distributed in cities within a defined business area and can be spontaneously and flexibly picked up and dropped off there at any time. Registered members can search for cars in their vicinity via their smartphones and can either reserve one for for a shorter time period free of charge, or simply rent one on the spot.
There are no annual or monthly fees for members. Billing is calculated on a per-minute basis, according to the selected model and rate. Some car-sharing services offer hourly and daily rates too. Fuel, taxes and insurance are all included.
Crucially, all of this is done digitally via a smartphone app, including registration, unlocking cars, payment, and even the validation of your driver’s licence.
In its infancy, car-sharing was typically used for single journeys lasting anywhere from a couple of minutes to an hour. Pricing was handled on a per-minute basis, as this was the dominant way drivers used car-sharing services.
Since car-sharing has matured over time, with more premium, long-range cars entering fleets, the enthusiasm for a wider range of use cases has developed. Long-term car-sharing - a term typically used to describe rentals from several hours to several days - is becoming more popular.
Car-sharing services like SHARE NOW cater to this need, providing hourly and daily packages for those who want to get behind the wheel for longer periods of time. Combined with the fact that you don’t have to stay within the city limits when you take a trip - you only have to start and end your trip within these boundaries - the possibility of taking a weekend road trip to the countryside, or spending a few nights at the seaside, is now available.
The car-sharing providers are incentivising long-term car-sharing these days, with reduced rates on packages of up to 30 days. It is also possible to customise your rental, with e.g. pre-booking options, additional driver, and even cross-border options for travelling between two countries.
Car-sharing is the future of urban mobility. Here are five main reasons why car-sharing is great for people, cities, and society as a whole.
The flexibility provided by free-floating car-sharing was unimaginable 20 years ago. Minute, hourly, and daily rates for car-sharing are very competitive when comparing them to the price of traditional car rental. If you need a car for five minutes, you pay for only five minutes. Want to take a longer road trip at the weekend? No problem.
Then there are all of the costs that come with car ownership that car-sharing completely removes from the equation: road tax, insurance, legally required inspections, tires changes, potential parking fees. This is all before you have even gotten out of neutral and into first gear.
The most significant saving, however, is fuel and charging. If you drive 3,000 km per year, your yearly fuel expense is roughly 2,200 kr. – and, according to numbers from FDM, it costs between 3.62 kr. and 4.88 kr. per kilometre driven in cars of our type. With car-sharing, you pay for the time you use and fuel and charging is always included.
The joy of moving around a city is largely dependent on public transport and infrastructure. But for many, car-sharing has become a valuable complement to train, metro or bus networks. It’s the flexibility that is key here. Trips can be started and ended anywhere, at any time, within the Home Area.
When you factor in the fact that everything you need to jump in a car and drive to your destination is already in your pocket - from registration to the rental process, everything can be done easily via smartphone - then car-sharing becomes just another service alongside buses and the subway.
With car-sharing, urban residents have the flexibility of a car without the costs and hassle of actually owning one. It’s the car-sharing providers that take care of servicing and upkeep. As a practical addition to the urban mobility mix, flexible car-sharing fulfils both the desire for spontaneous mobility and sustainability considerations.
How do you envision future cities to look like? Car-sharing helps cities with the reduction of congestion, air pollution and the shortage of parking spaces anyone who has driven in a big city will have experience of. A car-sharing car is used considerably more than a private car, meaning cars spend more time where they belong - on the road - and not sitting static, clogging up our city streets.
In addition, older cars, less eco-friendly cars are replaced by new, low-emission and electric cars. The use of electric cars in free-floating car-sharing is a logical extension of the sustainable concept of car-sharing.
With SHARE NOW you can try out some of the most exclusive models from BMW, Mercedes-Benz, Fiat, MINI, and Peugeot. Thanks to the unique pricing model you can try out premium and luxurious models at more than fair prices.
For hundreds of thousands of users, the electric car-sharing service provided by SHARE NOW and other providers offer a first and simple introduction to electro-mobility. If you’ve ever driven an all-electric car, you’ll understand why the experience is so popular with car enthusiasts. All the power, all the torque, all of the time. If you’ve never driven an EV but are interested in experiencing the future, car-sharing is your chance to try it.
Experts agree that car-sharing will continue its rapid growth over the next few years. Technological developments, such as autonomous driving and the increasing linkage of mobility solutions, as well as alternative driving modes, are set to shape tomorrow’s mobility.
In the long term, autonomous sharing fleets will significantly lower the need for owning a car in cities. In the not-so-distant future, autonomous car-sharing cars will be able to come to customers on their own. After a trip has been driven, the car can be redirected to where the demand is currently highest - based on intelligent algorithms.
The vehicle will virtually be in constant use, improving its efficiency. The current demand for car journeys can, therefore, be met with significantly fewer cars because they will be better utilised. Fewer cars will be needed to ensure available mobility for all. That’s the dream, and it’s just around the corner.
In addition, public transport, sharing services and other mobility services will interconnect even more closely in the future, making it easier for people in cities to switch to shared, networked mobility. Only a dependable, comfortable, highly available and optimally connected mix of a range of mobility solutions has the potential, in high-density inner-city areas, to motivate people to permanently switch from their own cars to these alternative options.
City residents are already moving within an increasingly seamless network and sustainable ecosystem that combines car-sharing, ride-hailing, parking, charging and multimodality from a single source. The common goal is a unified, comprehensive and digital mobility solution for a better life in a networked world.
The app is your key to car-sharing. Find, reserve, and unlock SHARE NOW cars in less than 2 seconds. It's a new way of car rental – no paperwork, no rental offices, no waiting lines. Try it now:
1. Download the SHARE NOW app
The app is free and your key to all our cars.
2. Upload your driver's license
We'll validate your license in the app.
3. Validated? Start driving!
We'll give you credit to start driving right away.